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/ Persuasion, Manipulation, Advertising, Propaganda /



"Only the vigilant can maintain their liberties, and only those who are constantly and intelligently on the spot can hope to govern themselves effectively by democratic procedures. A society, most of whose members spend a great deal of their time not on the spot, not here and now and in the calculable future, but somewhere else, in the irrelevant other worlds of sport and soap opera, of mythology and metaphysical fantasy, will find it hard to resist the encroachments of those who would manipulate and control it."

"Aldous Huxley was on the spot in the foreword of his revised 1946 edition of Brave New World - which, perhaps more than any other work of 20th century fiction, predicted the psychological climate of our wired age."

This is Chapter IV, "Propaganda in a Democratic Society", of
Brave New World Revisited, by Aldous Huxley
- A very short (c. 120 pages) book of essays on issues raised in Brave New World.
"Most of the material in this book was published by Newsday
under the title "Tyranny Over the Mind"."


Quoted on the page "Breaking the Trance" on the site of Adbusters.




"All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it."

Adolf Hitler, Mein Kampf
from Chapter VI: War Propaganda





-- Pay no attention to the man behind the curtain! --






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